The Director of Database Marketing is responsible for developing and executing strategic marketing initiatives that leverage player data to drive revenue, enhance guest engagement, and maximize the effectiveness of direct marketing efforts. This leadership role oversees database segmentation, campaign execution, reporting, and analytics to ensure that marketing strategies are both data-driven and guest-centric. The Director collaborates with executive leadership and cross-functional teams to support overall marketing goals, strengthen guest loyalty, and promote long-term casino growth.

• Leads the creation and implementation of database marketing strategies aligned with the casino’s overall business objectives.
• Translates high-level marketing vision into executable direct marketing campaigns with measurable outcomes.
• Develops and manages player segmentation models to identify key audiences for promotions, offers, and targeted communications.
• Creates complex queries to select appropriate individuals for inclusion or exclusion in direct mail and digital campaigns.
• Develops reports and dashboards within the casino database system to support ongoing marketing initiatives and ad hoc requests.
• Establishes short- and long-term departmental goals for guest engagement and revenue growth.
• Leads the development and maintenance of a robust player database and reporting infrastructure.
• Analyzes market data to identify trends and develop data-backed strategies for customer acquisition and retention.
• Designs and evaluates campaign performance metrics including response rates, ROI, and offer redemption.
• Conducts pre- and post-campaign analyses to assess impact and recommend enhancements.
• Develops reinvestment strategies including comps, discounts, cash back, and other incentives in coordination with revenue optimization goals.
• Supports system conversion projects by setting criteria and parameters related to tracking, reinvestment, and player activity.
• Collaborates with executive management to support the development of strategic marketing plans.
• Provides statistical and analytical support for guest research and promotional effectiveness.
• Continuously evaluates the impact of marketing programs and adjusts strategies in response to competitive or market shifts.
• Oversees team performance including recruitment, training, and development.
• Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• Provides leadership and oversight to the Database Marketing team, ensuring alignment with departmental goals and service standards.
• Responsible for staff management including hiring, onboarding, coaching, performance evaluation, and disciplinary actions.
• Fosters a positive and productive work environment by communicating expectations and supporting professional growth.

• Extensive knowledge of direct mail processes, campaign tracking systems, and player lifecycle strategies.
• Strong proficiency with database systems, data analysis tools, and segmentation logic.
• Ability to evaluate and manage marketing budgets, analyze campaign performance, and develop action plans with measurable ROI.
• Demonstrated ability to lead cross-functional initiatives and influence strategic outcomes.
• Excellent communication, organizational, and problem-solving skills.
• Must be able to work effectively with all levels of the organization, vendors, and guests.
• Title 31 Anti-Money Laundering training required (provided upon hire and to be completed within first two weeks).

EDUCATION and/or EXPERIENCE:

• Bachelor’s degree in Marketing, Business, or related field required; advanced degree preferred.
• Minimum of five to ten years of progressive experience in the gaming industry, including senior-level database marketing leadership.

LICENSES, CERTIFICATES, REGISTRATIONS:

Must have successfully completed a background check and obtained a gaming license issued by the Morongo Gaming Agency, as required.

LANGUAGE SKILLS:

Must be able to read and interpret documents in English, such as instructions, guidelines, policies, and procedures. Must also be able to communicate clearly and effectively with team members, management, and guests.

PHYSICAL DEMANDS:

Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the job.

• Communication Skills: Must be able to communicate clearly and effectively in person, by phone, and in group settings.
• Lifting and Carrying: Occasionally lifts and moves files, audit materials, and office supplies weighing up to 25 pounds.
• Manual Dexterity: Frequently uses hands to operate a computer, calculator, and other standard office equipment.
• Mobility: Occasionally moves throughout the office and casino environment to gather documents, attend meetings, or coordinate with other departments.
• Stationary Work: Frequently remains seated at a desk or computer workstation for extended periods.
• Tool Operation: Regularly operates standard office equipment, including computers, copiers, and 10-key calculators.
• Visual Acuity: Requires close vision, depth perception, and the ability to adjust focus while reviewing data and documents.
• Working Conditions: Regularly works in both office and casino environments, with exposure to moderate to high noise levels and a smoking environment.

WORK ENVIRONMENT:

This is a dynamic, fast-paced environment that requires the ability to adapt and perform under pressure. The casino operates with moderate to loud noise levels and is a smoking environment, requiring team members to work comfortably in these conditions.

WORKING HOURS:

Morongo Casino Resort & Spa operates 24 hours a day, 365 days a year; therefore, flexibility in scheduling is essential. Team members must be available to work shifts that may include evenings, weekends, holidays, and special events. Schedules are subject to change based on business needs and may include overtime, as well as work on both weekdays and weekends.

INDIAN PREFERENCE:

We are an Equal Opportunity Employer and practice Native American preference in accordance with applicable laws.